UNNIQUE PRODUCTS Learn more about Keratin Treatments and Unnique

The Keratin Treatment was created as an alternative to other types of straightening methods, such as Japanese Straightening, Permanent Straightening, Relaxers and others. This method was created in Brazil and it was initially called "Escova Progressiva" ("Progressive Brush"), and the reason for this name is that it would reduce the volume and straighten the hair more and more after each application.
 
 The Keratin Treatment became very popular in Brazil and people in other countries, especially in Latin America, began to have contact with this kind of hair treatment, and many other names have been given to the Keratin Treatment, such as "Alisado de Keratina", "Keratina Brasilera", "Tratamiento de Keratina", etc.
 
 When the same Brazilian Keratin Treatment was introduced in the United States, people also began to call it by different names such as "Brazilian Keratin Treatment", "BKT", "Brazilian Hair Treatment", "Brazilian Hair Straightening", "Brazilian Blow Out", "Keratin Hair Treatment", etc. Today, the concept of the Brazilian Keratin Treatment is known worldwide, many different brands have been launched in the market, and even some products available today are made outside of Brazil (most of them made in the United States), following the same principles and with similar results.
 
 Since the Keratin Treatment is not a Permanent Straightening procedure ("Escova Definitiva"), the results may last from 2 to 4 months as long as a non-salty after care kit is used. Going to the beach and the pool may also affect the results of a Keratin Treatment. On the other hand, it provides a much more natural look than most Permanent Straightening procedures, and also treats and hydrates the hair, and this is the main reason the Brazilian Keratin Treatment concept has been so well accepted by hairdressers and customers.
 
 Another advantage of the Keratin Treatment is that it can be used on any type of hair. Whether the hair has gone through a permanent straightening procedure or just a relaxer, whether Tyoglycolate or Sodium Hydroxide or even Guanidina has been used, the Keratin Treatment is compatible with any type of chemicals previously applied. 
 It is much more gentle to the hair than the traditional relaxers and straightening methods, because it does not change the hair structure. As a matter of fact, some people apply the Keratin Treatment not thinking about straightening, just to rehydrate and give back the shine and silkiness it has lost after the continued use of relaxers, coloring and highlights.
 
 One of the issues with the first Keratin Treatment products  was that, after doing the procedure, the product should stay in the hair for 3 or 4 days before washing. To solve that problem, some companies developed different formulas that allow the hair to be washed the next day, or even the same day, while providing the same results. With those products came along the definition of "Intelligent Brush" ("Escova Inteligente", as they call it in Brazil). Unnique KBS is one the Keratin Treatments available in the market offering this type of advantage.
 
 The market for Keratin Treatments products has been growing year after year, and Unnique is another prestigious brand offering high end products for hairdressers and consumers. Unnique is the only line that offers 3 different types of keratin treatment that really work. Unnique KBS: with wheat germ oil. Unnique Advance: with Brazilian Nut. Unnique Amino: formaldehyde free with the power of serine.